The Importance of Digital Marketing

The world has moved into a digital age, and for that reason marketers have realised that their potential client base now needs to be reached on the platforms where people are spending most of their time. The mobile revolution has really taken hold with tablets and mobile phones being the main point of focus. If as a company, you aren't making use of these digital platforms, you are almost certain to miss out on a large number of potential clients. Let's take a look at some of the services we offer.

Social Media Marketing

Gone are the days when Facebook was simply a networking tool for young students to keep in touch. Today, Facebook has a daily audience of around 10-million users. That number will only increase when you consider that in South Africa, the number of smartphone users is expected to increase by 79% over the next two years as phones become more affordable. There are also many other popular social media networks, such as Twitter, Instagram, Google+, YouTube and LinkedIn, all of which can create awareness for your brand, build client relationships and inform potential client about the latest developments in your industry as well as help you receive valuable feedback about what you are doing right and wrong with regards to services.

Content Marketing & Search Engine Optimisation (SEO)

It's one thing to have a website, it's another thing to make sure that your website doesn't get lost in the abyss of the internet, and that potential and current clients are able to find you and make use of your services. How is this done? Without getting technical, Kzara Visual Concepts (KVC) uses various techniques that improve your website ranking on Google in order to make your business more discoverable.

An extremely important part of improving your search ranking is quality content. As the algorithms used by search engines such as Google get more advanced, we find that the relevant and valuable the content on your website is to your consumers, the greater the likelihood is of your website ranking well. And well, let's be honest, who looks at page 3 of Google search results?

Quality content on both your website and social media channels creates a sense of trust, loyalty and appreciation from your online audience. Our content is unique from many other marketing agencies, in that we don't just use the same old stock imagery everybody else is - we create fresh imagery and video of the highest quality so that your content is unique, just the way Google likes it!

Public Relations (PR)

In conjunction with a strong social media strategy, Kzara Visual Concepts has strong relationships with several established media sources which help us to get incredible coverage for any new developments or services you wish to highlight and create exposure for in your industry.